Amongst the various factors that have contributed towards Askari Bank’s success, the most significant has been its association with the Fauji Group, that has enabled a strong governance culture, clear strategic direction and much needed capacity for growth and expansion.
Now the challenge is to optimize on the Bank’s achievements, analyse the risks and opportunities vis-à-vis Askari Bank’s positioning, and aim for the best in class service and sustained value for our sponsors and other stakeholders in the journey ahead.
We place technology at the forefront of our operations, with enhanced network outreach and service delivery through electronic channels and the initiation of a business process re-engineering initiative. Our primary objective is to ensure benefits of improved controls under a centralized environment, while offering efficient and superior customer service. Our branch banking function plays a key role in maintaining an optimal deposit profile while targeting the growth and expansion of the deposits base, and is well poised to increase its share of the retail market. In addition to our wholesale banking branch in Bahrain, the Bank has also initiated opening a representative office in China. While we focus on expansion, we remain committed towards bringing further efficiencies in our processes through the extended use of technology supported by a robust and effective governance and risk management framework.
Our corporate and investment banking group recognizes the potential of Pakistan as a vital emerging market owing to its population and geographical significance. The group takes pride in the creation of wealth, value and service to the entire spectrum of economic activity, ranging from projects of infrastructure development to those of national importance in power, cement, telecommunications, textiles and fertilizer sectors, as well as Small/Medium Enterprises (SMEs).
Our investment banking focuses on the origination and execution of a full range of financial advisory and capital raising services for corporate and institutional clients. It also actively manages the Bank’s proprietary investments in the local equity and debt markets. Equity capital market function optimizes on investment-based returns with principle preservation and liquidity through efficient investments. Its key responsibility is to form a risk-controlled, diversified portfolio supported by domestic, regional and international economic, political and investment dynamics.
Askari Islamic banking presents a range of Shariah compliant offerings to suite the banking needs of our diverse customer segments.
We will also continue to play our role in attracting workers’ remittances back to the country through our efforts to develop an international network of relationships that channels remittances through the banking system.
Our brand is known for being a trusted bank, partnering for progress in delivering value to our stakeholders. The Bank also recognises Corporate Social Responsibility (CSR) as an integral part of our business model, and contributes to relief and rehabilitation work, as well as health, education and sports initiatives.
We stay committed to serving and safeguarding the rights of our stakeholders, by upholding the tenets of good governance and accepted best practices. I am confident that the Bank is on a growth trajectory, and the team is fully geared to respond to the challenges coming our way. We will make all endeavours to provide the best in class service to our valued customers.